Estimate YouTube ad revenue based on your monthly views and niche RPM. Get daily, monthly and yearly figures instantly.
YouTube pays creators through the AdSense program. Advertisers bid on ad placements, and YouTube keeps 45% of ad revenue, passing 55% to creators. RPM (Revenue Per Mille) is what the creator actually earns per 1,000 views — not the advertiser bid.
Finance, insurance, and B2B tech channels typically earn $5–$20 RPM. Lifestyle and education channels earn $2–$5. Entertainment and gaming channels earn $0.50–$2. These ranges shift with seasonality — Q4 (holiday season) tends to be highest.
Many factors affect real earnings: audience country (US/UK viewers generate higher RPM), ad blockers reducing ad impressions, video length (longer videos get more mid-roll ads), and whether ads are skipped.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — typically $5–$50. RPM (Revenue Per Mille) is what creators earn per 1,000 video views after YouTube takes its 45% cut. This calculator uses RPM.
No. YouTube Shorts are monetized through a separate Shorts Fund and ad revenue pool that is distributed differently. Shorts typically earn much less per view than long-form videos.